Welcome to the Entrepreneurship course at New World University.

In this course you’ll learn what is involved in starting a new business. Being an entrepreneur is a very special kind of businessperson. It requires leadership skills, management skills, creativity, and above all, flexibility. An entrepreneur is a person who perceives a need and then brings together manpower material and capital required to meet that need.

This course relies with our gratitude on the first edition of Developing New Products and Services edited by our friends at the Saylor Academy, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.


Course Information


Course Instructor

Editorial Team Editorial Team Author

This account is for the editorial team at New World University.

Introduction to Entrepreneurship

Monopolistic Competition

Product and Price Differentiation

Differentiation in Action

Dynamic Tension in Versioning and PD Curves

Examples of Product Differentiation & Versioning Curves

Facilitating Creativity and Innovation

Conceptualizing Products/Services Using FAD

Strategic Planning and Ten–Ten Planning

The Ten–Ten Planning Process: Crafting a Business Story

Lock-In and Revenue Growth

Valuing the Business

Developing a Business Plan

Project Management for New Products and Services

Re-priming the Business Using Real Options Concepts

Entrepreneurship Wrap-Up